Fractional CMO Leadership

Senior marketing leadership for the next stage of growth.

You've outgrown DIY marketing but a full-time CMO is a $250K commitment you're not ready for. NextPath steps in part-time to diagnose the gaps, build the plan, and move execution forward.

Book a 15-min call → See the one-page offer

Built for $2M–$5M businesses Engagements from $5K/mo Serving the U.S.

The $2M–$5M Trap

Too big for a freelancer. Too small for a full-time CMO.

At this stage the founder is usually still the de-facto head of marketing. Growth gets lumpy, campaigns scatter, and there's no senior person owning the plan. That gap is exactly what a fractional CMO fills.

How the model works

$180K–$300K

Typical full-time CMO salary before equity and benefits.

From $5K/mo

A fractional CMO — senior leadership at a fraction of the cost.

30 days

To a clear read on your growth and one focused plan.

What You Get

A marketing leader in the room — part of the week, not the whole payroll.

NextPath gives business owners a senior marketing leader who can diagnose growth gaps, build the plan, organize campaigns, and move execution forward.

Growth strategy

A clear read on where leads actually come from, where they leak, and the single plan that closes the gap.

Brand positioning

Sharpen who you're for and why you win, so every campaign and every rep says the same thing.

Demand generation

Build a repeatable engine — not one-off campaigns — so pipeline stops depending on referrals you can't control.

Marketing operations

Dashboards, attribution, and a tech stack that finally shows you pipeline instead of guesswork.

Campaign & launch execution

Plans become shipped work. I manage the agency, freelancers, or team so things actually move.

Sales enablement

Align marketing and sales so the leads you generate actually convert into revenue.

The Next Path

A clear path from scattered to systematic.

No fog, no jargon. Here's exactly how an engagement runs.

Diagnose

Two weeks inside your numbers, funnel, and market. We find where growth is really leaking.

Plan

One focused growth plan with priorities, budget, and targets — not a 40-page deck nobody reads.

Build

Stand up the campaigns, channels, and tracking. Hire or direct the people who execute.

Lead

I stay in the room — running cadence, reading the dashboard, and adjusting so the plan keeps working.

Engagements

Three ways to bring NextPath into your business.

Pick the level of involvement you need. Move up or down as you grow.

Direction

$5K/mo

For owners who need a senior strategist and a plan, and have a team to execute it.

Growth diagnosis & plan
Monthly strategy sessions
Positioning & messaging
Dashboard setup

Details